Privacy Policy

Last updated: 11 August 2026

This Privacy Policy describes how PUCA (“PUCA”, “we”, “us” or “our”) collects, uses and shares your personal information when you visit, make a purchase from, or otherwise interact with heypuca.com (the “Site”).

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

When you use our Site, we may collect information that you provide directly to us, including:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Order and purchase information
• Product selections, such as phone model, case colour and quantity
• Customer service messages and enquiries
• Reviews, feedback or other information you voluntarily provide

When you make a payment, payment information is processed by our payment providers. We do not generally store your complete payment card details ourselves.

We may also automatically collect certain information about your device and use of the Site, including:

• IP address
• Browser type
• Device type
• Pages viewed
• Referring website or advertisement
• Interaction with our Site
• Shopping cart activity
• Cookies and similar technologies

2. How We Use Your Information

We may use personal information to:

• Process and fulfil your orders
• Arrange shipping and delivery
• Provide order confirmations and tracking information
• Process payments
• Communicate with you regarding your order
• Respond to customer service enquiries
• Prevent fraud and unauthorised transactions
• Improve our products, website and customer experience
• Understand how customers use our Site
• Measure advertising and marketing performance
• Send marketing communications where permitted by law or with your consent where required
• Comply with legal, tax, accounting and regulatory obligations

3. Shopify

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and services.

Shopify may process personal information relating to customers as part of providing its platform, checkout, fraud prevention and related services. Shopify maintains its own privacy practices concerning information it processes.

4. Service Providers

We may share information with trusted service providers when necessary to operate our business.

These may include providers involved in:

• Shopify ecommerce services
• Payment processing
• Order fulfilment
• Shipping and logistics
• Customer support
• Email and SMS communications
• Website analytics
• Advertising
• Fraud prevention
• Cloud and technology services

These providers may only receive information necessary for the services they perform for us, subject to their applicable contractual and legal obligations.

5. Advertising and Analytics

We may use advertising and analytics services to understand how visitors interact with the Site and to measure or improve our advertising.

Depending on the services enabled on our store, these may include platforms such as Meta, Google or other advertising and analytics providers.

These technologies may collect information through cookies, pixels and similar tools, including information about your browser, device, Site activity and interactions with advertisements.

Where required by applicable law, we will obtain consent before using non-essential advertising or analytics cookies.

6. Cookies

Our Site may use cookies and similar technologies to:

• Keep the Site functioning
• Remember shopping cart information
• Remember your preferences
• Understand Site usage
• Improve performance
• Measure marketing campaigns
• Provide relevant advertising

Most browsers allow you to manage or disable cookies. Disabling certain cookies may affect the functionality of the Site.

Singapore’s PDPC recognises cookies as a technology capable of tracking information about website visits and preferences.

7. Marketing Communications

If you subscribe to marketing emails or otherwise consent to receive marketing communications from us, we may send you information about products, promotions and offers.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email.

Transactional communications relating to an existing order, such as order confirmations and shipping updates, may still be sent where necessary.

8. How We Share Personal Information

We do not sell customer personal information for money.

We may disclose personal information:

• To service providers assisting us in operating the store
• To payment providers
• To fulfilment and shipping partners
• To advertising and analytics providers where applicable
• To professional advisers where necessary
• Where required by law, regulation or legal process
• To protect our rights, customers or business
• In connection with a merger, acquisition, restructuring or sale of the business or its assets

9. International Transfers

Some of our service providers may operate or store information outside Singapore.

Where personal data is transferred overseas, we take reasonable steps to ensure that it receives a standard of protection consistent with applicable data protection requirements.

The PDPA includes obligations concerning the protection of personal data transferred outside Singapore.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Fulfilling orders
• Maintaining business and accounting records
• Handling customer support
• Preventing fraud
• Resolving disputes
• Meeting legal or regulatory requirements

When personal information is no longer required, we may delete, anonymise or securely dispose of it as appropriate.

11. Security

We take reasonable administrative, technical and organisational measures to protect personal information from unauthorised access, collection, use, disclosure, copying, modification, loss or similar risks.

However, no online transmission or storage system can be guaranteed to be completely secure.

12. Your Rights

Depending on where you live, you may have rights relating to your personal information, including the right to:

• Request access to certain personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Withdraw consent for certain uses of your personal information
• Request deletion where applicable
• Object to or restrict certain processing where applicable
• Unsubscribe from marketing communications

Under Singapore’s PDPA, individuals may have rights to request access to and correction of their personal data and to withdraw consent, subject to applicable exceptions.

To exercise a privacy-related right, contact us using the details below.

13. Children’s Privacy

Our Site is not intended for children who are not legally able to enter into a purchase transaction without the involvement of a parent or guardian.

We do not knowingly seek to collect personal information from children in violation of applicable law.

14. Third-Party Links

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business practices
• Our technology
• Our service providers
• Applicable legal or regulatory requirements

The updated version will be posted on this page with a revised “Last updated” date.

16. Contact Us

For questions about this Privacy Policy, requests relating to your personal information, or other privacy concerns, please contact:

PUCA
Website: heypuca.com
Email: support@heypuca.com